Indian Olympic gold medalist Neeraj Chopra has partnered with German vehicle manufacturer Audi India. The announcement confirming the collaboration between the automotive manufacturer and the javelin champion came from the brand, saying, "the partnership celebrates the shared values between the athlete and the brand." Meanwhile, Chopra expressed admiration for the brand's values, which he claims resonate with him as an athlete.
"I've always admired Audi - not just for the cars, but for what the brand stands for. As an athlete, these values resonate deeply with me. Whether it's on the field or in life, the pursuit of excellence never stops. I'm excited to join the Audi family and represent a brand that inspires forward motion in everything it does," he said.
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Balbir Singh Dhillon, Head of Audi India, praised Chopra, saying he embodies the brand's ethos of pushing boundaries and striving for excellence.
"Determined and iconic, his journey from ambition to achievement mirrors Audi's progressive DNA. His focus, speed, and unmatched performance make him a natural extension of our brand-a symbol of what it means to lead, not follow," Dhillon added.
Neeraj Chopra has partnered with the luxury automobile brand, but Audi India has not yet confirmed his role as their brand ambassador. Since 2015, Virat Kohli has been linked to the brand, and in 2021, the company appointed actress Kiara Advani as its inaugural female brand ambassador.
Chopra recently achieved second place at the Janusz Kusocinski Memorial meet held in Poland. In his sixth and final throw, he reached a distance of 84.14m, securing a spot among the top two. Previously, he had also surpassed the challenging 90m threshold at the Doha Diamond League, finishing second to Julian Weber's throw of 91.06m.