Mahindra & Mahindra is riding high on the success of its rugged SUV, the Thar Roxx, which has been generating impressive sales figures across India. To further boost demand and attract new buyers, the company has rolled out special festive offers worth up to Rs 50,000. This package includes a cash discount of Rs 35,000 along with accessories worth Rs 15,000, making the Roxx an even more appealing choice for adventure enthusiasts and urban SUV lovers alike.
The Mahindra Thar Roxx gets multiple powertrain options, including the 2.0-litre mStallion turbo petrol and 2.2-litre mHawk diesel engine. These power units are paired with either an MT or an AT. The petrol-powered versions of the SUV get an RWD system, while the diesel-powered version gets an option of a 4x4 system. All of this is currently offered at a starting price of Rs 12.99 lakh (ex-showroom) and goes up to Rs 23.09 lakh (ex-showroom).
The Mahindra Thar Roxx packs a premium feature list, including a 10.25-inch touchscreen, a digital driver's display of the same size, and a 9-speaker Harman Kardon audio system. Comfort highlights include a panoramic sunroof, wireless charging, power-adjustable and ventilated front seats, automatic climate control with rear vents, a cooled glovebox, plus auto headlights and wipers.
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On safety, the SUV offers 6 airbags, a 360-degree camera, disc brakes on all wheels, an electronic parking brake with auto hold, and TPMS. It also integrates ADAS tech such as lane-keeping assist and adaptive cruise control, ensuring both convenience and protection.
Available at a starting price tag of Rs 12.99 lakh (ex-showroom), the five-door off-roader rivals the likes of Maruti Suzuki Jimny, Force Gurkha (five-door).
(These details have been sourced from our dealership contacts and may differ depending on the state or individual dealer policies/ availability)