Kia India Surpasses 1 Lakh Paid Renewals For Connected Car Services

The retention rate exceeds 30 per cent as Kia Connect moves from a free service to a paid subscription model.

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  • Kia India surpassed 100,000 paid renewals for its Kia Connect connected car service
  • Over 30% of eligible users renewed after the initial free three-year period
  • Kia Connect offers more than 100 features including navigation and safety
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Kia India has crossed the milestone of one lakh paid renewals for its Kia Connect connected car services, reflecting steady customer interest in digital vehicle features. More than 30 per cent of eligible users have chosen to continue with paid subscriptions after the initial three-year free period.

The company announced that over 1,00,000 customers renewed their Kia Connect subscriptions, a sign of sustained engagement with the platform. Kia Connect, launched in 2019 as UVO and now at version 2.0, offers more than 100 features in areas like navigation, remote control, safety, vehicle management, and convenience.

Also Read: BMW Group To Launch 23 New Products In India In 2026

Kia India has also sold over five lakh connected cars in the country, which supports the renewal numbers. Globally, Kia reports a 97 per cent enrolment rate for the service.

Also Read: BMW India Reports Best-Ever Q1 Sales, Electric Vehicles Contribute 26%

Subscription options

Renewal plans come in three tiers: Standalone, Basic, and Premium with one-year or three-year terms. Prices start at Rs 1,890 for a one-year Standalone plan and go up to Rs 9,090 for a three-year Premium option, all inclusive of taxes.

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These packages include tools such as over-the-air updates, voice assistants, remote monitoring, and Drive Green for tracking eco-friendly driving. Customers can renew directly through the Kia Connect app.

Company View

Atul Sood, Senior Vice-President of Sales and Marketing at Kia India, said the renewals show trust in the connected ecosystem. He noted that the service adds value through better convenience, safety, and control for daily drives.

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The development points to connected technologies becoming a standard part of car ownership in India, as users opt to pay for features that enhance their experience.

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