Indian retail firms may be feeling the heat of rising inflation but they are not leaving any stone unturned to keep consumers happy and are fighting all odds to keep prices low. Tata Group's Trent is taking a lead in this story but to emerge as a foremost player in the industry, it has embarked upon an ambitious journey to set up 100 multi-format stores across India by 2010. It includes Rs 2,000 crore investment in hyper stores.
