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Watch: Half Girl-Friend - A Gimmick by Chetan Bhagat or a Game Changer?

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The front page advertisement in newspapers was not the only first. When author Chetan Bhagat announced his upcoming book, he did it with a movie trailer. It set off a series of jokes online, becoming the top trend. NDTV speaks to him and two critically acclaimed writers - Samit Basu and Ira Pande - to find out whether this will be another game changer for the industry.