Vijaypat Singhania | Raymond's Vijaypat Singhania On 'The Complete Man' Tagline | NDTV Classics

ne of the most iconic and timeless taglines in Indian advertising's history is 'Raymond: The Complete Man'. The tagline, conceived in a post-liberalisation India, marked a break from menswear commercials that projected a macho image. The 'Raymond Man' was sensitive, responsible, and emotional. He played with his infant baby, honoured his childhood teacher and let a child pin a flower onto his wedding suit. As cable TV beamed across Indian homes and more and more women joined the workforce, values underwent a sea change; responsibilities now needed to be shared. And against this backdrop, the 'Raymond Man' appealed to the masses, making it a huge advertising success story and one of India's longest-surviving taglines. As the Raymond group, adventure lovers and his admirers mourn Vijaypat Singhania, NDTV looks back at the Walk the Talk episode in which the Padma Bhushan recipient spoke about this iconic slogan, his hot air balloon flight that won a Guinness World record, his love for his granddaughter, and many other subjects.