Special: Building Brand India (Aired: January 2008)

PUBLISHED ON: February 13, 2014 | Duration: 22 min, 15 sec

   
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The IIM-Kolkata campus is perhaps one of the best settings in the country to ask the crucial question: does Brand India really exist or is it just a hype? CPM’s Mohammad Saleem, Professor Ashish K Bhattacharyya of the IIM, industrialist Harsh Neotia and management consultant Dr Pradeep Kakkar debate.

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