There has been a lot of talk around optimizing mobile and in fact 2014 was all about convergence of industries like banking, insurance, watch, camera, music, broadcast, telecom with the mobile industry. But what if you were told that the 'mobile' medium will phase out? Author and mobile expert Tomi Ahonen talks about that and the future of mobile marketing. Considering we will have around one trillion connected devices by the year 2030, how will that change the rules of the mobile ecosystem? We discuss that in this episode of All About Ads. Also on the show, Harish Bijoor talks about how Nestle can re-build brand Maggi.