How does Pepsi's desire to terminate its 5 year contract pan out for the Indian Premier League? Will the current sponsors arm-twist organizers to bring down rates? That's the prime story we are covering on All About Ads. Also on the show, start-up brand, Autowale speaks on what traditional brands can learn from start-ups about doing business differently. Can AIB's newly formed ad wing, become a force to reckon with? And even though e-commerce sales have remained comparatively glitch free this year, these have got one industry body miffed. Watch the episode to know why. That and more on All About Ads Prime.