Pepsi Mulls Pulling Out of IPL: Big Blow to Brand IPL?

PUBLISHED ON: October 17, 2015 | Duration: 20 min, 16 sec

  
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How does Pepsi's desire to terminate its 5 year contract pan out for the Indian Premier League? Will the current sponsors arm-twist organizers to bring down rates? That's the prime story we are covering on All About Ads. Also on the show, start-up brand, Autowale speaks on what traditional brands can learn from start-ups about doing business differently. Can AIB's newly formed ad wing, become a force to reckon with? And even though e-commerce sales have remained comparatively glitch free this year, these have got one industry body miffed. Watch the episode to know why. That and more on All About Ads Prime.
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