P&G Redefines Contemporary Indian Family

PUBLISHED ON: April 8, 2017 | Duration: 21 min, 15 sec

  
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On All About Ads this week we talk about the merger of five associate banks of SBI, which now makes it the 45th largest bank in the world with 500 million customers. What could be the brand impact? Also on the show, we speak about P&G Vicks film that's gone viral. Nitin Darbari, Chairman and CEO, P&G Teva JV China and Marketing Director Asia , Middle East and Africa talks about how the film is redefining the contemporary family set up in India and P&G's stance on online metrics and accountability
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