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Olympics 2012: The first ever 'social' games

PUBLISHED ON: August 2, 2012 | Duration: 23 min, 53 sec

  
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Watch Uday Shankar, CEO Star India & President, IBF, on IBF's Indian TV Fest, manipulation of TV ratings and BARC. Also, a panel discussion with Lloyd Mathias and Shubho Sengupta on whether Indian brands are exploiting the social media during London Olympics or the first ever 'social' games.
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