Profit

M&C Saatchi Buys Stake in Delhi-based Agency February

PUBLISHED ON: August 9, 2014 | Duration: 21 min, 13 sec

  
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Global advertising network M&C Saatchi has acquired a minority stake in February, a Delhi-based independent agency founded by ad seniors Gopal Krishnan and Nirmal Pulickal in 2012. In this episode of All About Ads Prime, we take a look at this deal which follows a strategic review of the agency's operations in the country. Also on the show, we look at Flipkart & OLX's new marketing strategy and how will it affect e-commerce in India? Also, we’ll tell you how showrooming, the practice of examining merchandise in a traditional retail store or other offline setting, and then buying it online, is impacting retail sales?
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