Profit

Is the Role of CMO Redundant in Start-Ups?

PUBLISHED ON: September 5, 2015 | Duration: 22 min, 25 sec

  
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Is the role of the Chief Marketing Officer in start-ups redundant? Moreover, how important is it for start-ups to focus on branding? In this episode, we take a look at the business of OYO Rooms, which recently managed to raise $100 million. Also on the show, we meet an artist who's using street art to make social change and presents snippets from the recently concluded Brand Summit.
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