PUBLISHED ON: May 6, 2017 | Duration: 11 min, 55 sec
Influencer Marketing is certainly not new but is becoming increasingly popular. Due to budget constraints, for many brands, it's easier to tie up with niche bloggers on Instagram or Facebook. But is influencer marketing yet another fad? We speak to the COO of Spykar and fashion influencer Sherry Shroff to find out.