It's not rocket science that if your customers are largely women and mothers – you would be wise to get on the "mother's day" bandwagon. But as a brand - how can you stand apart in the clutter? Also how far has advertising moved as far as the portrayal of moms in ads is concerned? Also watch what does Make My Trip, with its new positioning intends to do? Also, Raj Kundra has openly criticized SRK's latest Frooti ad for raunchy lyrics. We find out what people had to say about it?