Cello Pens: Managing Engagement In A Low Involvement Category

PUBLISHED ON: February 25, 2017 | Duration: 21 min, 12 sec

   
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On this week's episode, watch a powerful ad that talks about giving rights to women for the performance of last rites. Will Airtel's acquisition of Telenor keep the brand in good stead amidst rising competition from Reliance Jio? Brands, agencies and production houses talk about being on the 'All About Ads' Countdown and the Cello Pen's Chief Marketing Officer talks about engagement in the low-involvement stationery category.
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