"If we don't innovate we will die," Snapdeal promoter Kunal Bahl told NDTV while launching a new mobile platform Shopo which he hopes will soon overtake Snapdeal. The poster boy of Indian e-commerce Kunal Bahl says the need to launch Shopo was to out-innovate Snapdeal. "Three years ago, Snapdeal was not relevant, three years from now, someone will out-innovate us. Its best we do it to ourselves."
