Cricket great Sachin Tendulkar is the latest among several celebrities who have fallen victim to deepfake videos. The video points to the worrying trend of deepfakes being shared on social media, creating an atmosphere of misinformation and misuse of technology, a concern highlighted by Prime Minister Narendra Modi as well, who called deepfakes "A challenge for the world".
Rajeev Chandrasekhar, Union Minister of Electronics and Technology, expressed concern over the video shared by Sachin Tendulkar and said, "Deepfakes and misinformation powered by Artificial Intelligence are a threat to safety and trust of Indian users and represents harm and legal violation that platforms have to prevent and take down."
