"Rebranding": Air India CEO On Number 1 Challenge For The Carrier

PUBLISHED ON: September 26, 2023 | Duration: 1 min, 44 sec

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Rebranding Air India is the "number one challenge", its MD Campbell Wilson said. In an exclusive interview with NDTV, he also said that he is grateful to the team for making this shift so constructively and so quickly.

"It is the number one challenge because we are going almost from the declining business to one that is accelerating in the rapid pace," Mr Wilson said.

"We have a team Air India that had been used to particular way of operating for decades, which is now almost changed under people's feet overnight," he added.
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