British Prime Minister David Cameron has discovered a new electoral language: Hindi. With the May 7 election too close to call, British Asian votes have become an important factor, which is why both he and rival Ed Milliband, have been wooing British Asians with sharper focus than any previous election. That strategy involves learning a few Hindi phrases. When asked by NDTV's Rahul Joglekar what he'd say to Hindi-speaking voters in the UK, he responded with, "Phir Ek Bar Cameron Sarkaar (another term for a Cameron government)." This came a day after his party, the Conservative party, released a song in Hindi - Aasman Neela Hai (the sky is blue).