"Targeted Trolling": Prahlad Kakkar On Boycott Of Aamir Khan's New Film

"The industry has been facing targeted trolling for a very long time. Even in advertising when Tatas and Tanishq all these people came up with advertising that talked about communal harmony they were trolled. And they got nervous," said ad filmmaker Prahlad Kakkar on the boycott that Aamir Khan's film Laal Singh Chaddha is facing. The renowned ad maker said that the trolling will benefit Aamir Khan as the publicity that this film will now get will be far more than any amount of of money spent on advertising.