Citing the crucial role played by primary healthcare workers like ASHA, Ravi Bhatnagar, Director External Affairs and Partnerships SOA, Reckitt, shared that the only reason Reckitt's first 1000 days initiative, Reach Each Child, was able to achieve its target of zero child deaths due to malnutrition in two identified districts of Amravati and Nandurbar in Maharashtra, was due to the contributions of primary healthcare workers, who reached areas where even telecommunication had not reached.
