Inside Axis My India Methodology: How Accurate Are India's Exit Polls?
In this exclusive conversation with NDTV, Pradeep Gupta of Axis My India responds to questions around the credibility of polling and exit poll accuracy. He explains the company's face-to-face survey methodology, constituency-wide sampling approach, and data-driven framework used to predict election outcomes. Gupta also addresses concerns about funding transparency and the firm's positioning as a consumer intelligence and data analytics organisation working across political and corporate sectors.
