Delhi CM Wishes NDTV As Channel Unveils New Identity

NDTV has unveiled a new brand identity anchored in the thought 'When It Really Matters', as NDTV 24x7 becomes simply NDTV. When NDTV 24x7 was launched, round-the-clock television news was itself a defining proposition. Today, audiences encounter news very differently - on television, websites, apps, social media, streaming and Connected TV, often moving seamlessly between them. The transition from NDTV 24x7 to NDTV reflects that change: one NDTV, wherever audiences encounter it. The new name is accompanied by a renewed visual identity and a new look and feel across NDTV's television and digital platforms. It marks the next chapter for a news brand that has spent more than three decades reporting a country - and an information landscape - in constant transformation. At the heart of the new identity is a sharper articulation of NDTV's editorial purpose: When It Really Matters.