"83% Of Urban India Aware Of Crypto, 16% Invested": Kantar Executive Director

PUBLISHED ON: October 1, 2021 | Duration: 3 min, 22 sec

  
How popular is cryptocurrency in India - who's investing, and why are they putting money into the crypto space? A new study by data analytics firm Kantar shows that a whopping 83% of urban India is well aware of cryptocurrencies and 16% of them are actually invested in it. To delve deeper into crypto trends in India, we're joined by Anand Parameswaran, Executive Director of Kantar.
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