From Mani Shankar Aiyar in 2014 to Mallikarjun Kharge in 2026, the Congress keeps returning to the "chaiwala" jibe-despite repeated blowback. Each time, the BJP flips the insult into a badge of honour, reinforcing Narendra Modi's self-made narrative. Shiv Aroor traces the pattern, the political cost of elite condescension, and why the Congress still hasn't learnt that mocking origins often strengthens the very leader it seeks to attack.