Future Brands to expand local operations

Future Brands, the brand development and marketing company of the Future Group has a ready formula to attract domestic consumers. At a time when the big global brands are facing a serious identity crisis on Indian shelves, Kishore Biyani, the CEO of the Future Group claimed to know the pulse of the Indian consumer. He said that the international brands lack local flavour and that is the USP of his group company, Future Brands.