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Why Modern Day Advertising Fails to Create Iconic Characters

PUBLISHED ON: January 30, 2016 | Duration: 9 min, 01 sec

   
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On All About Ads, meet the exuberant and flamboyant ad maven and theatre actor, Alyque Padamsee. Also the creator of iconic characters like Cherry Charlie, Lalitaji, the Liril girl, MRF Muscle Man, he tackles one of the most important question: Why Indian advertising fails to create iconic characters of the past?
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