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Pepsi Forays In The Dairy Segment

PUBLISHED ON: May 20, 2017 | Duration: 8 min, 23 sec

   
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Amidst increasing consumer dialogue on healthy consumption habits, Pepsi has ventured into the dairy segment with Quaker Oats+ Milk with Sachin Tendulkar. He himself is co-creating the product. But how does Pepsi plan to leverage its second innings with Sachin and make a dent in the market? We speak to the VP of nutrition category, Deepika Warrier, Pepsico on this and more.
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