With 'Zero Waste And Plastic Free Shoot' As Their Motto, This Production Team Sets An Example For All Of Us
From pens to bottles to mugs, most of the things we use in our day to day life are made of plastic and avoiding these seem a tad difficult, but we can surely replace these and get a better alternative. This production team did exactly that at their film shoots.
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In 2017, with a motive to bring in a change by being the change, 36-year-old Akshat Rao, director and producer at Olive Films Pvt. Ltd. and founder at Earth Inc. and his team took up a challenge of not using any single use or disposable plastic during their Ad and film shoots.
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As a first step they replaced plastic or disposable 100ml water bottles with steel and glass tumblers and installed water dispensers everywhere. Apart from the plastic in these 100ml bottles, the other factor to replace these bottles was the team noticed that hardly anyone finished the entire 100ml water in one go, as a result a lot of the water gets wasted.
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For this, paper/plastic cups used for tea and coffee were replaced with cutting chai glasses and mugs. Generally, 400-500 paper cups are used per shoot which cost Rs. 800 whereas one cutting chai glass cost Rs. 7 which means Rs. 700 for 100 glasses. These glasses are durable and can be used again and again.
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To drive home the idea of ‘a zero waste and plastic free shoot', personal water bottles were gifted to cast and crew members and they were asked to write their names on it. Around 200 bottles were sent to people within the film fraternity to spread awareness about the initiative.