NDTV and Coca-Cola have partnered together for the Support My School - an initiative to revitalise neglected schools across the nation and curtail the number of children dropping out from schools. Campaign's brand ambassador Sourav Ganguly has truly immersed himself in the cause of Support My School, helping us raise funds, visiting our schools, and spreading awareness.
Sourav Ganguly interacted with a few students on the stage and coached them. From cover drives to straight drives to lofted sixes, the Telethon is where all the action is.
Sourav Ganguly also played cricket with children on the stage.
Sourav's Pathshala: everybody wants to learn Dada's cover drive!
Ruby Rawat, a school dropout who joined a residential school in Lucknow after the intervention of the Support My School, talked to Vikram Chandra, Sourav Ganguly and Venkatesh Kini about why she had to quit school, and how Support My School helped her.
Campaign ambassador Sourav Ganguly joined Vikram Chandra on stage. The Prince of Kolkata truly immersed himself in the cause of Support My School, helping us raise funds, visiting our schools, and spreading awareness about the campaign.
A lot of children who come from underprivileged backgrounds don't have access to basic necessities in life. If they're helped, we can make champions out of them, said Sourav Ganguly at the Telethon.
Venkatesh Kini, CEO Coca-Cola India and South West Asia, talked about the long journey this campaign has embarked on. "Today, we stand together to reaffirm our commitment to the cause of keeping India's children where they belong, in schools, and we mean all children," he said.
"School is often the favourite time of our lives - a time which shapes us into who we are today. But many in our country do not get this very basic of all opportunities", said Vikram Chandra.
Support My School Telethon started with a special performance by Ability Unlimited.
Here's a glimpse of the extraordinary performance by some of our differently-abled Indian heroes.