Bigger the hype, bigger the disappointment of audience and this seemed to be the general trend at the Box Office in the first half of 2010 as several biggies namely Kites, Raavan and Veer fared miserably.
Bigger the hype, bigger the disappointment of audience and this seemed to be the general trend at the Box Office in the first half of 2010 as several biggies namely Kites, Raavan and Veer fared miserably. (Text: PTI)
While 125 movies were released in the last six months, only Prakash Jha's Raajneeti was declared a blockbuster with total net gross of over Rs 77 crore. (Text: PTI)
Trade analyst Amod Mehra feels Raajneeti worked because of the casting of Ranbir Kapoor and Katrina Kaif in political drama. "Many people underestimated Ranbir's charisma. It is the youth which matter at the Box Office as an audience. If not for these two, the youngsters would not have gone to see a political film. Besides, the film had an interesting ensemble cast and was mounted well," he said. (Text: PTI)
Trade analyst Amod Mehra said makers of Kites and Raavan have suffered losses of over Rs 100 crore as these two movies proved to be major disasters. (Text: PTI)
Trade analyst Amod Mehra is of the view that only Housefull and Love Sex and Dhoka have broken even. (Text: PTI)
"Rest movies were all flops. The industry has suffered losses to the tune of Rs 450 to Rs 500 crore in the first half," he said. (Text: PTI)
He said My Name is Khan, Ishqiya and Athithee Tum Kab Jaoge were somewhat appreciated but eventually lost money at the Box Office in totality. (Text: PTI)
Similarly, trade analyst Taran Adarsh said the distributors have incurred losses of over Rs 200 crore due to the failure of MNIK, Ishqiya and Athithee Tum Kab Jaoge. (Text: PTI)
Trade analyst Taran Adarsh said apart from Raajneeti, MNIK, Ishqiya, Love Sex aur Dokha, Athiti Tum Kab Jaoge, Houseful and Badmash Company have done well at the Box Office. (Text: PTI)
Salman Khan's Veer, the first film to be released in 2010 had a huge task of living up to the euphoria of Aamir Khan's 3Idiots which was creating waves at that time. (Text: PTI)
However, the period drama-cum-love story of a Pindhari soldier played by Salman fighting against the British did not find takers among the audience. (Text: PTI)
However, Shah Rukh Khan's MNIK benefited from the massive hype. The superstar's comments that he regretted the absence of Pakistani cricketers in IPL season 3 on the eve of the film's release resulted in Shiv Sena declaring that it would not allow the movie's release. (Text: PTI)
Khan, who also owns the Kolkata Knight Riders IPL cricket team, was abroad promoting the film and he stuck to his guns and refused to apologise to the Thackerays. The entire police machinery was involved in protecting the theatres where the film was screened. The distributors and exhibitors decided to release the film in phases on the first day. (Text: PTI)
Hrithik Roshan-starrer Kites had Mexican actress Barbara Mori making her Bollywood debut. Similarly, the alleged affair of the lead pair resulting in the actor's wife Suzanne leaving the house and staying with her parents and intimate scenes of Hrithik and Barbara were put up on the Internet.
According to boxofficeindia.com, MNIK has earned $19 million from overseas collections alone.
Taran said audiences are looking for a right content and they are not concerned about any particular genre.
Even Raavan got lot of attention because it marked the coming together of Abhishek Bachchan and ace filmmaker Mani Ratnam after delivering two critically acclaimed movies like Yuva and Guru. Similarly, the movie also featured Aishwarya Rai and Tamil superstar Vikram. (Text: PTI)
However, the concept of suggesting that there can be a Raavan within Ram and Ram in Raavan did not gel well with the audience. The film came in for lot of criticism from the critics and poor reports made the audience stay away from the film. However, the cinematography and fresh locations came in for praise.
Taran said Bollywood has a lot to look forward too in the second half of 2010. (Text: PTI)
July releases I Hate Luv Storys, Once upon a time in Mumbai and Khatta Meetha look promising. (Text: PTI)
Similarly, Anil Kapoor's Sonam-Abhay Deol starrer Aisha is slated for August release.
With Housefull success under his belt, Akshay Kumar will have maximum releases in the later half of the year like Tees Maar Khan, Action Replayy, Patiala House and Khatta Meetha. (Text: PTI)
