| Strictly Necessary / Essential |
Core site functionality, security, session management, content delivery. |
| Analytics & Measurement |
Traffic measurement, audience analytics, campaign attribution. |
| Advertising / Targeting |
Personalized advertising, retargeting, ad delivery, ad performance measurement. |
| Cookie Syncing / Identity Matching |
Sync advertising IDs across partners. |
| Header Bidding / Programmatic Advertising |
Real-time ad auctions. |
| Audience Data & User Profiling |
Audience segmentation and profiling. |
| Content Recommendation |
Recommended content and sponsored articles. |
| Fraud Prevention & Verification |
Fraud detection and brand safety. |
| Social / External Services |
Embedded services and external integrations. |