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Site Take Over - NDTV Gadgets 360

Banner Type and NDTV Properties



Leaderboard/Super Leaderboard : Max file size

Medium Rectangle : Max file size

Site Capture : Max file size

Stripe: Max file Size

Leader board or Super leader board + MRec/ Site Capture + Stripe/Page pusher

NDTV Gadgets 360

728x90 or 970x90

: 40 kb or 50 kb (respectively)


: 40kb

300x250 expands to 1280x400

: 40 kb

1260x60 (Stripe)

: 80kb

Site Take Over : NDTV Gadget 360
Ad Unit Specs
  • Maximum weight – Please refer the table above.
  • Maximum frame rate – 12-16 fps
  • Animation limit – 15 seconds
  • Stop all animations before 15 second
  • Looping not allowed. Can add a replay button (only for standard creative)
  • User initiated sound allowed, File loading not permitted
  • Backup Image mandatory
  • Last frame should have the company’s branding on it
  • Accepted file formats:
    • PNG, JPEG, GIF, HTML 5 and 3rd party tags
    • In case of tags, all images should include borders.
  • Special specs - Requirements for Tags :
    • Auto expansion capped to 2 per user
    • Auto expand panel should retract back after 15 seconds
    • Prominent “close x” button(87x33 pixels) on top right corner.
    • Direct call to action i.e. it should expand from the Base panel. Creative will expand from Right to left from the base file i.e 300x250
    • NOTE: For NDTV Gadgets: two (2) site captures are required
      • Gadgets ROS - Expansion TOP to BOTTOM; Auto expansion capped to 2 per user.
      • Gadgets Home page – Expansion from bottom to top with no auto expansion.
    • Variance:
      • Leaderboard/Super leaderboard + Site Capture + Stripe
      • Leaderboard / Super leaderboard + Stripe/Page Pusher + Mrec
HTML Guidelines
  • An HTML document (mandatory)
  • If using CSS, it should be separate files
  • If using JavaScript, it should be separate files
  • Images (PSD,JPG, PNG, GIF)
  • Videos (MP4, OGV, WEBM)-Video should be of 15 seconds and weight of the file should be 500 KB.
  • IF using GWD, file required in open format not published and expandable files should be single expandable