TVS Motor Company has used Rann Utsav 2026 in Gujarat to unveil a set of Kutch-inspired, handcrafted custom motorcycles under a new "Rann Utsav Custom Series," created in collaboration with Eimor Customs. TVS says these are concept showpieces for now, and the underlying mechanicals remain the same as their respective standard models.
TVS Apache RR 310 - Rann of Kutch Edition
The Apache RR 310 custom edition leans heavily on the Rann's stark visual contrast, with hand-painted panels that mirror the salt-white flats and shifting skies. TVS has also added bespoke laser-cut stainless-steel badging to mark it as part of the series.
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TVS Apache RTR 310 - Rann of Kutch Edition
Like the RR 310, the RTR 310 version focuses on design storytelling rather than hardware changes, keeping the same powertrain and equipment as the stock bike. Its bodywork gets the same hand-painted treatment and the custom series identification badges.
TVS Apache RTR 200 4V - Rann of Kutch Edition
The RTR 200 4V joins the quartet of "Rann of Kutch Edition" models with the same theme-led paintwork inspired by the region's landscape and craft traditions. TVS has confirmed that these special editions are not headed to production at the moment.
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TVS Ronin - Rann of Kutch Edition
TVS has also shown a Ronin in the "Rann of Kutch Edition" format, again using hand-painted surfaces to capture the minimalism of the salt desert and its sky tones. As with the other Rann of Kutch Edition motorcycles, the changes are aesthetic, with no mechanical updates.
TVS Ronin - "Unscripted Exploration" Custom
Rounding out the five-bike lineup is a separately modified Ronin themed around "Unscripted Exploration," which shifts from pure art treatment to practical add-ons aimed at the Rann's terrain. TVS lists dual-purpose tyres, a custom front mudguard, and a reinforced rear rack designed to work with modular luggage as part of the upgrade set.
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The bike also carries heritage cues such as Ajrak-pattern leather accessories, camel-toned hand stitching, and a gradient finish moving from sky blue to salt white, tying the build back to local craftsmanship.
Beyond the display motorcycles, TVS says its Rann Utsav presence is part of a wider push around experiential tourism, mixing design showcases with community rides and motorsport-led engagement at the festival. The company also mentions community rides with over 100 riders from India and overseas during the event.