Mugdha Mishra, Editor of NDTV Auto, the automotive division of NDTV (New Delhi Television), has now been selected as a jury member for the esteemed Women's Worldwide Car of the Year (WWCOTY) awards. With this honour, Mugdha joins a global panel of top women motoring journalists from across the world, representing India on one of the most respected platforms in the automotive industry. With her deep understanding of automobiles and years of experience behind the wheel, her selection celebrates not just her individual journey, but also India's growing influence in the global automotive conversation.
What's WWCOTY?
Women's Worldwide Car of the Year is the only car awards group in the world comprised exclusively of women motoring journalists. It was created by New Zealand motoring journalist Sandy Myhre in 2009. She is Honorary President while Marta Garcia is Executive President.
This unique award aims to recognize the best cars of the year and to give a voice to women in the automotive world. The voting criteria are based on the same principles that guide any driver when choosing a car. The swearers do not select a 'woman's car' because cars are not gender specific.
Aspects such as safety, quality, price, design, ease of driving, benefits and environmental footprint, among others, are considered when casting the votes.
The Women's Worldwide Car of the Year is present on all five continents. 82 female judges from 55 countries vote for the best car of the year from their professional point of view.
Why WWCOTY?
Significant value also means equal representation. The voice of women should be heard! Women play an important role in the purchase of a car, not just for themselves in significant numbers but as influencers in family car buying decisions.
Different approach and focus on cars. Women looks at cars differently. They are more oriented towards aspects such as safety, quality, price, design, ease of driving, benefits and environmental footprint.
Although the number of drivers is comparable to men drivers in many countries around the world, women are poorly represented in car awards. That is the reason, of course, why WWCOTY was formed - to give women that important voice.
For WWCOTY, all three qualities are powerful and embraced in WWCOTY Award. Our common goal is not to choose the best car for women, but to attract their attention as to our collective opinion.