Mercedes-Benz G 580 with EQ Technology is an electric version of the famous G-Class SUV. This model aims to mix traditional off-road capabilities with modern electric features. However, it has received a mixed response from the market. In this article, we will take a look at the potential reasons why the electric variant of Mercedes flagship G-series lacked in sales.
About the Mercedes-Benz G 580:
The G 580 features advanced electric technology. It is built on a modified ladder frame and has four electric motors, one at each wheel producing a total of 579 horsepower and 1164 Nm of torque. The SUV can accelerate from 0 to 100 km/h in about 4.6 seconds and has a range of up to 473 km, depending on driving conditions. One of its unique features is the "G-Turn," which allows the SUV to turn in place, showcasing its off-road capabilities despite being a heavy electric vehicle.
Also Read: President Trump's Tesla Model S May Go On Sale Amid Feud With Elon Musk
Reason For Market Challenges:
Despite these strengths, the electric G-Class has faced several challenges that led to low sales in comparison to the Mercedes ICE variant. Some of the reasons are:
Sales Performance: In its first year, only 1,450 units were sold, compared to about 9,700 traditional combustion-engine G-Class.
Pricing: The G 580 is comparatively more expensive than its petrol counterpart.
Range Concerns: With an EPA-certified range of about 473 km, potential buyers have expressed concerns, especially when other competitors offer longer ranges.
Market Feedback: An internal Mercedes executive (who kept his identity anonymous) reportedly called the vehicle "a complete flop," citing low sales and limited interest from customers.
Practicality Concerns: The EV is heavy and has a limited payload capacity, and it doesn't have a towbar option. These issues have raised doubts about its practicality compared to the internal combustion engine (ICE) model.
Despite this, the brand claims in a quote to Motor1 that the G-Class remains a favorite among buyers. It recorded its highest-ever sales in the last quarter of 2024 and continued to perform well in early 2025, with an 18 percent increase in sales compared to the same time last year. Mercedes-Benz is ready to handle any changes in the market. Looking ahead to the 2030s, the brand will offer both fully electric models and advanced fuel-powered options, depending on what customers prefer.