Mahindra has updated the XUV 3XO and the XUV 3XO REVX models with Dolby Atmos. The audio technology is said to enhance the overall sound experience of the car, giving the Mahindra XUV 3XO a significant edge over its rivals.. The audio technology debuts with the newly launched XUV 3XO REVX A, making it the world's first SUV under Rs. 12 lakh (ex-showroom) to offer Dolby Atmos. However, this feature is only restricted to the XUV 3XO's REVX A, AX5L, AX7, and AX7L variants.
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However, this is not the first time that Mahindra has updated its SUV with the Dolby Atmos technology. The carmaker recently updated the Thar Roxx with a 4-channel Dolby Atmos sound treatment, with a 9-speaker Harman Kardon audio setup. However, this audio tech is only available for Thar Roxx's top-end AX7L variant.
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Dolby Atmos, originally designed for cinemas, has expanded its presence into home entertainment, gaming, mobile devices, and now automobiles. Mahindra's introduction of this technology in its lineup reflects the brand's push into new segments. Adding height channels to traditional surround sound creates immersive, three-dimensional audio. Notably, Dolby Atmos is also featured in Mahindra's born electric SUVs, the BE6 and XEV 9e.
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