Zomato's 'Casteist' Ad Controversy Explained

  • 3:11
  • Published On: June 13, 2023
Cinema View
Embed
The National Commission for Scheduled Castes (NCSC) has issued a notice to restaurant aggregator Zomato over a controversial ad which showed actor Aditya Lakhia, who played the Dalit character Kachra in the film "Lagaan", as items made of recycled waste. The ad, which draws a link between the character Kachra with 'kachra', the Hindi word for garbage, was aired on World Environment Day on June 5. Zomato deleted the ad after it came under attack for being casteist. NDTV's Vasudha Venugopal takes us through the whole fiasco.

Related Videos

20-Year-Old Arrested For Death Threat To Salman Khan, Zeeshan Siddique
October 29, 2024 18:44
PM Slams Delhi, Bengal For Not Implementing Ayushman Bharat
October 29, 2024 25:05
PM Flags 'Digital Arrest' Scam: How To Protect Yourself
October 28, 2024 30:07
New Star On Tamil Nadu Political Horizon: Can Actor Vijay Make A Mark?
October 28, 2024 20:29
India's Strong Reply To Canada's Big Charge
October 14, 2024 36:21
From 'India Out' To 'True Friends': Maldives Resetting Ties With India
October 07, 2024 8:07
Israel-Gaza War: What Next In Ever-Expanding Conflict?
October 07, 2024 36:33
Congress Eyes Heartland Comeback After Exit Poll Boost
October 06, 2024 21:00
West Asia On Edge: All-Out War Imminent?
September 30, 2024 31:23
Spam & Scam: When Will We Get Relief From Unwanted Calls?
September 30, 2024 8:56
Satraps Promote Family: Dynasty Over Party?
September 29, 2024 24:34
PM Modi In US: Mega Drone Deal Soon?
September 23, 2024 7:38
  • IPL 2025 Retention: Rishabh Pant, KL Rahul Enter Auction; Virat Kohli, MS Dhoni Retained For...
    October 31, 2024 4:37

    IPL 2025 Retention: Rishabh Pant, KL Rahul Enter Auction; Virat Kohli, MS Dhoni Retained For...

  • NDTV Ground Report From New York: Will US Get Its 1st-Ever Female President?
    October 31, 2024 4:02

    NDTV Ground Report From New York: Will US Get Its 1st-Ever Female President?

  • Big Jolt To Mumbai Congress: Senior Leader Ravi Raja Joins BJP Ahead Of Maharashtra Election
    October 31, 2024 2:32

    Big Jolt To Mumbai Congress: Senior Leader Ravi Raja Joins BJP Ahead Of Maharashtra Election

  • Chaos All Around After Fire Breaks Out At Cracker Shops In Jharkhand
    October 31, 2024 4:06

    Chaos All Around After Fire Breaks Out At Cracker Shops In Jharkhand

  • 1 Dead, 6 Injured In Diwali 'Onion Bomb' Tragedy In Andhra Pradesh
    October 31, 2024 3:07

    1 Dead, 6 Injured In Diwali 'Onion Bomb' Tragedy In Andhra Pradesh

  • PM Modi Celebrates Diwali With Soldiers In Gujarat's Kachchh
    October 31, 2024 7:13

    PM Modi Celebrates Diwali With Soldiers In Gujarat's Kachchh

  • Anupam Kher's Secret to Fitness at 69 | 'Vijay 69' Workout Session
    October 31, 2024 20:11

    Anupam Kher's Secret to Fitness at 69 | 'Vijay 69' Workout Session

  • Will Continue Peace Restoration Process: Rajnath Singh On India-China LAC Pact
    October 31, 2024 1:27

    Will Continue Peace Restoration Process: Rajnath Singh On India-China LAC Pact

  • What Matters Most For Indian-Americans In US Elections? An Expert Answers
    October 31, 2024 3:10

    What Matters Most For Indian-Americans In US Elections? An Expert Answers

  • No More Politics On Tirumala, Says New Temple Body Chief
    October 31, 2024 5:26

    No More Politics On Tirumala, Says New Temple Body Chief

  • Indian, Chinese Troops Exchange Diwali Sweets After Border Disengagement
    October 31, 2024 1:48

    Indian, Chinese Troops Exchange Diwali Sweets After Border Disengagement

  • PM Modi Continues Diwali Tradition, Celebrates With Soldiers In Kachchh
    October 31, 2024 1:27

    PM Modi Continues Diwali Tradition, Celebrates With Soldiers In Kachchh

  • "Will Try To Go Beyond Disengagement, But...": Rajnath Singh's LAC Update
    October 31, 2024 3:33

    "Will Try To Go Beyond Disengagement, But...": Rajnath Singh's LAC Update

  • Ajit Doval Speaks To US Counterpart, Discusses Indo-Pacific Stability
    October 31, 2024 1:51

    Ajit Doval Speaks To US Counterpart, Discusses Indo-Pacific Stability

  • Congress Veteran Ravi Raja Joins BJP Ahead Of Maharashtra Polls
    October 31, 2024 3:44

    Congress Veteran Ravi Raja Joins BJP Ahead Of Maharashtra Polls

  • Delhi's Air Quality Remains In 'Very Poor' Category On Diwali
    October 31, 2024 8:13

    Delhi's Air Quality Remains In 'Very Poor' Category On Diwali

  • When Will India Have Its ChatGPT Moment? Expert At NDTV World Summit Answers
    October 31, 2024 3:02

    When Will India Have Its ChatGPT Moment? Expert At NDTV World Summit Answers

  • This Indian Village Celebrates Darkness, Is Home To 'Dark Sky Reserve'
    October 31, 2024 2:30

    This Indian Village Celebrates Darkness, Is Home To 'Dark Sky Reserve'

  • Contagious Bird Disease Strikes At Rajasthan Sambhar Lake
    October 31, 2024 2:46

    Contagious Bird Disease Strikes At Rajasthan Sambhar Lake

  • Telangana Bans Mayonnaise Made From Raw Eggs Over Food Poisoning Concerns
    October 31, 2024 0:23

    Telangana Bans Mayonnaise Made From Raw Eggs Over Food Poisoning Concerns

  • Tension In Bengal Over Housing Scheme, State Orders List Verification
    October 31, 2024 3:12

    Tension In Bengal Over Housing Scheme, State Orders List Verification