Pitch Madison Expects Buoyant Ad Expenditure Growth In 2017
PUBLISHED ON: February 18, 2017 | Duration: 2 min, 23 sec
Opposed to the GroupM ad ex forecast, Pitch Madison Advertising Report pegs adex growth at 13.5% in 2017, ahead of the 12.5% growth rate seen last year, taking the total ad ex to about Rs 56,152 Crore.
