Brace yourselves for a very special episode on All About Ads. On the show we will get to know what some brands have done in the past and will revisit some iconic characters. However, despite the success of these "characters" very few brands spend the time and energy to create them anymore. We speak to Surf's Lalitaji, the man who created Lalitaji - Alyque Padamsee and Bombay Dyeing's Karan Kapoor on why brands fail to create such strategic characters anymore.
