Capability to monitor the performance of a marketing campaign on a real time basis is like a magic wand in the hands of marketeers, a campaign could be tweaked at any given time to meet the campaign targets. Plethora of platforms like text messaging, email, podcast, social media websites has made reaching out to the target audience a lot easier. With more and more brands looking to capitalise on the power of digital marketing, job opportunities in the field are expected to come by in large numbers. On the show we find out what digital marketing is all about and what does it take to make a career in this industry.
