ACC to a report released by the Ministry of Statistics, recently the number of Indians over the age of 60 has hit an all-time high and seen an increase of 35.5% since 2001. But why are marketers leaving out on this segment? On this episode of All About Ads, Prasoon Joshi explains that. Also, he speaks about Cannes Lions which is going to take place from 18th to 25th June in France. Prasoon also tells us why presentation of entries should never supersede ideas.