Profit

Content Marketing: Hype Or Reality?

PUBLISHED ON: November 5, 2016 | Duration: 20 min, 55 sec

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What exactly is Content marketing? Well, it is not just about creating content, but the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience. Its main objective is driving profitable customer action. Content has always been king, but the essential question is whether shares and good stories can really lead to purchases? Or is Content marketing still work in progress?
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