Online self-harm game Blue Whale Challenge has gripped social media and headlines for the past many weeks. As per people who believe in the authenticity of the challenge, it is an online game that originated from Russia. A designated curator assigns players various tasks over a 50-day period, culminating in the player committing suicide. Several suicides across India have been linked to the challenges in some form or the other. As smartphones burrow their way further into our lives, becoming an additional limb, on this edition of We The People we ask, is there a new social and health crisis in India?