Jayalalithaa's 25-crore ads seek national attention

PUBLISHED ON: May 16, 2012 | Duration: 7 min, 02 sec

  
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Imagine newspaper readers in Kolkata waking up to see Tamil Nadu Chief Minister Jayalalithaa's picture and achievements on their front pages, instead of Mamata Didi! Well, politicians in the South are known for their cult status. Special occasions call for larger than life celebration. So as Tamil Nadu Chief Minister Jayalalithaa completed one year in office, her Public Relations Department went on an overdrive with front page advertisements in almost all national dailies.
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