MCD Polls: The Politics Of Social Media And How Start-Ups Help

PUBLISHED ON: April 26, 2017 | Duration: 20 min, 17 sec

   
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The internet is like a battleground for political parties during campaign season. The ammunition? Twitter, WhatsApp and Facebook. As the capital city's civic polls results came to a close today, the incumbent BJP retained its position in the MCD. In light of these elections, we explore the politics behind the social media campaigns of BJP, AAP and Congress to see what role Facebook Lives, memes, manifesto posts and tweets played. Next, we take a look at startups such as TagnPin and Myoperator that analyse voter data, set up party helplines and donation pages during such elections.
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