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Audi's A3 Strategy

PUBLISHED ON: August 9, 2014 | Duration: 3 min, 19 sec

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The entry level luxury sedan, Audi A3, is expected to give stiff competition to rivals BMW and Mercedes-Benz with an aggressive price tag of Rs 22.95 lakh (ex-showroom, Delhi). We chat with Audi India chief Joe King on his expectations from the A3 and how the sedan will keep Audi on top of the luxury car market in India.
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