Panaji:
For a vernacular film industrythat has suffered over the years, the news of a Bhojpuri filmbeing included in the prestigious Indian International FilmFestival for the first time is seen by its makers as anothermilestone.
Selected for the Indian Panorama at the ongoing 43rdIFFI, Deswa, made on a shoestring budget, is the firstBhojpuri film ever to make an entry into the festival.
"We've taken Deswa and Bhojpuri cinema from obscurityto IFFI. My dream to make good Bhojpuri films with regionalstorytelling and international appeal, finally seem to havebeen realised," actress-turned-producer Neetu Chandra toldPTI.
Her director brother Nitin Chandra and their productionteam is ecstatic about the IFFI screening.
"When I first received the email from IFFI I could notbelieve it. But, I guess our hard work has finally bornefruit. And, I believe that this is the beginning of the momentof redemption for the once-beautiful Bhojpuri film industrywhich has over the years fallen from grace," said Nitin.
Neetu further emphasised that "she was saddened to seethe contemporary Bhojpuri film industry become synonymous withsleaze and obscenity".
"Last year I'd announced at the screening of Deswaduring the 'Bihar Diwas' Bhojpuri film festival that we'lltake this to international festivals and now I guess themoment of reckoning has arrived," said the Traffic Signalstar.
Deswa is the first venture under the 'ChamparanTalkies' banner and is shot completely in Bihar with principalcast drawn from the theatre-rich regions of the state.
"I now live in Mumbai and the cultural richness ofMarathi theatre and cinema has inspired me so much. Bengali,Tamil, Kannada and Malayalam among others vernacular cinemashave championed their regional pride but it is not the casewith Bhojpuri cinema.
"I wanted to rescue our great culture and moreimportantly the language (Bhojpuri) which is dying out of thehumiliation it has received over the years. And, that is whywe made Deswa - to redeem our decaying linguistic culturalheritage," Nitin told PTI.
The director hopes that the film's entry into theprestigious club of IFFI will only provide a much-neededfillip to the industry.
"Most Biharis now are embarrassed to use or acknowledgeit (Bhojpuri) as their language and non-Biharis have mostlyreacted to it with derision, born out of the wrong imageconveyed by the current crop of Bhojpuri cinema. I wanted tochange that," said Nitin.
The 132-minute long film features noted folk singersSharada Sinha and Bharat Vyas Sharma alongwith popularBollywood voices of Sonu Nigam, Shreya Ghoshal, SunidhiChauhan and Swanand Kirkere.
Marking Nitin's directorial debut, Deswa is a story ofthree Bihar youth against the backdrop of migration.
Before the IFFI nod, Deswa was screened at the SouthAsia Film Festival and Habitat Film Festival.
Selected for the Indian Panorama at the ongoing 43rdIFFI, Deswa, made on a shoestring budget, is the firstBhojpuri film ever to make an entry into the festival.
"We've taken Deswa and Bhojpuri cinema from obscurityto IFFI. My dream to make good Bhojpuri films with regionalstorytelling and international appeal, finally seem to havebeen realised," actress-turned-producer Neetu Chandra toldPTI.
Her director brother Nitin Chandra and their productionteam is ecstatic about the IFFI screening.
"When I first received the email from IFFI I could notbelieve it. But, I guess our hard work has finally bornefruit. And, I believe that this is the beginning of the momentof redemption for the once-beautiful Bhojpuri film industrywhich has over the years fallen from grace," said Nitin.
Neetu further emphasised that "she was saddened to seethe contemporary Bhojpuri film industry become synonymous withsleaze and obscenity".
"Last year I'd announced at the screening of Deswaduring the 'Bihar Diwas' Bhojpuri film festival that we'lltake this to international festivals and now I guess themoment of reckoning has arrived," said the Traffic Signalstar.
Deswa is the first venture under the 'ChamparanTalkies' banner and is shot completely in Bihar with principalcast drawn from the theatre-rich regions of the state.
"I now live in Mumbai and the cultural richness ofMarathi theatre and cinema has inspired me so much. Bengali,Tamil, Kannada and Malayalam among others vernacular cinemashave championed their regional pride but it is not the casewith Bhojpuri cinema.
"I wanted to rescue our great culture and moreimportantly the language (Bhojpuri) which is dying out of thehumiliation it has received over the years. And, that is whywe made Deswa - to redeem our decaying linguistic culturalheritage," Nitin told PTI.
The director hopes that the film's entry into theprestigious club of IFFI will only provide a much-neededfillip to the industry.
"Most Biharis now are embarrassed to use or acknowledgeit (Bhojpuri) as their language and non-Biharis have mostlyreacted to it with derision, born out of the wrong imageconveyed by the current crop of Bhojpuri cinema. I wanted tochange that," said Nitin.
The 132-minute long film features noted folk singersSharada Sinha and Bharat Vyas Sharma alongwith popularBollywood voices of Sonu Nigam, Shreya Ghoshal, SunidhiChauhan and Swanand Kirkere.
Marking Nitin's directorial debut, Deswa is a story ofthree Bihar youth against the backdrop of migration.
Before the IFFI nod, Deswa was screened at the SouthAsia Film Festival and Habitat Film Festival.