Apple growers in Kashmir continue to use the traditional market supply chain to sell their produce despite the targeted killings of transporters by terrorists in the Valley. The practise is being carried out despite the Jammu and Kashmir administration's offer to purchase from them at attractive rates. Under the Marketing Intervention Scheme (MIS), the Jammu and Kashmir is purchasing apples at Rs. 70 per kg, which is much more than what the what they will fetch by selling through the traditional market supply chain.
